ADP Engagement Meter: App Promo
ADP’s Engagement Meter serves as a personalization tool connecting businesses to app solutions while leveraging big data insight into employee satisfaction.
Created test ideas and design iterations for the next generation of ADP Engagement Meter project leveraging CRO and A/B Testing
Let’s take a journey and examine the UX, creative, and optimization process for ADP’s Engagement Meter.
Category
Website
Role
- Lead UX Designer
- POC/Prototype Engineer
- CRO Specialist
- Marketing Strategist
Brief
Business
B2B model (HR practitioners)
Audience
ADP clients and prospects
Focus
Increase traffic (CTR) to app store
Opportunity
Intuitive app solution recommendation
Challenges
Personalized Digital Marketing: App Recommendations
- App recommendation(s) require 4 step process
- Dropoff rate is too high
- Traffic to app store is too low
- Some apps may not make the recommendation cut
Goals
- Increase click through rate by 20%
- Decrease drop off rate by 20%
Insanity: doing the same thing over and over again and expecting different results. ~ Albert Einstein
Strategy
- Symptoms-based personalization driven by users needs aligned with industry expertise
- Establish UX-CRO process to hypothesis, create, analyze, and learn for optimal and measured performance
- Create intuitive experience with updated app recommendations throughout process
- Analyze for possible cross-sell/up-sell opportunities
Off-screen Panel: Intuitive App Recommendations
Off-screen Panel: Iteration 1
- Created Axure Share file to distribute with client and stakeholders
- Designed and prototyped initial smartphone experience for off-screen slide panel (Iteration 1 – App Promo: onLoad)
Off-screen Panel: Personalized Data + Employee Insights
Off-screen Panel: Iteration 2
- Created Axure Share file to distribute with client and stakeholders
- Designed and prototyped initial smartphone experience for off-screen slide panel with personalized data + employee insights (Iteration 1 – App Promo: Intuitive & Personalized)
Additional Projects
ADP Engagement Meter: Website Redesign
- Architected a more intuitive and user-driven experience leveraging symptoms-based personalization focused on users needs aligned with industry expertise
ADP Engagement Meter: Gated Lead Gen
- Created test ideas and design iterations for next phase of ADP Engagement Meter project leveraging CRO and A/B Testing
- Design includes several gated lead gen modals
Banner Ad Creatives: Grow & Hire
- Designed banner ad creatives to increase inbound marketing traffic and conversions alongside continued efforts in CRO and A/B Testing
- Areas of focus include employee growth and business tools to assist in hiring
Digital Marketing Strategy: Email, Landing Page, and Targeted Lead Nurture
- Developed creatives and prototype to enhance digital marketing strategy focused on increasing inbound marketing traffic and qualified lead generation
- Areas of focus include smart and personalized email, landing page optimization, and targeted lead nurture
