- Director/Senior level designer with a decade+ of corporate experience
- Build and mentor design teams fostering a culture of accountability
- Hands-on knowledge of complete product and UX design lifecycle
- Create optimized user experiences incorporating UCD principles
- Consistent delivery of valuable brand growth and substantial revenue gains
- Cooperative leader with ability to translate vision from any level
Competencies
Web (Primary)
UX, UI, LP & Visual Web Design
Conversion Optimization & Analysis
Design Thinking & Prototype Experiences
MarComm
Client MarComm & Visual Storytelling
Branding/Identity & Brand Positioning
Digital Strategy & User Research
Disciplines (the Shortlist)
- Client-facing MarComm
- Responsive Design
- Information Architecture
- Rapid Prototyping
- Wireframing
- Concept Design
- Mockups
- Design Strategy
- UI Product Design
- Artificial Conversation Platform
- Style Guides
- Scalable Design Patterns
- Iconography
- Typography
- Graphic Design
- Print Marketing
- Lead Generation
Software (the Shortlist)
- Photoshop
- Illustrator
- InDesign
- Axure
- MarvelApp
- Hotjar
- CrazyEgg
- Drift
- Landbot
- Jira
- Slack
Accomplishments
Conversion Rate Optimization (CRO): eCommerce
300%
AVG. CR (Conversion Rate)
1,775%
MRR (Mo. Recurring Revenue)
- 300%+ increase in avg. conversion rates
- 1,775% increase in MRR (from $12.5k/mo. to $225k/mo.)
Growth Marketing Initiatives: Landing Page
680%
Free Trial Registration
- 680% increase in free trial registration growth
Lead Generation: AI Conversation Platform
33%
Targeted Sales Leads
- 33% increase in targeted sales leads (2 mo. pilot program)
User Experience: Omni-Channel Marketing
175.3%
Organic Traffic
9%
Unique Pageviews
-(25)%
Bounce Rate
$16,000,000
Revenue Growth (2 yrs)
- 175.3% increase in organic traffic
- 9% increase in unique pageviews
- 25% decrease in bounce rate
- $9 Milllion revenue growth (2015), $7 Million projected revenue growth (2016)
Work Experience
Sr. Designer (Independent Contractor)
Experia Creative
2019 – Curr.
Assist agency clients designing event marketing, sales/lead tools, logo/branding, and UX consulting.
- Designed event program materials for an affordable housing advocacy group.
Client Testimonial: “Wow, it looks fantastic! He just brought me up a copy and it looks amazing.”
- Created multi-page annual report to assist in sales/lead gen for executive financial placement agency.
Client Testimonial: “I just wanted to thank you and your team for all of your work on the report. We have received so many compliments on the design from readers and even the printing company. Thank you again, and we’ll look forward to working with you on our next project!”
UX/Marketing Director
California Chair
2019 – Curr.
- Delivered email/content marketing campaign; achieved ~29% open rate, ~6% CTR, and ~20% CTOR.
- Designed landing page for lead gen optimization and marketing automation; ~9% conversion rate
- Created interactive cut/sell sheets with link tracking; ~ 63% CTR
- Saved time on RFI’s by email (to owner); ~86.5% reduction
Sr. Designer & Consultant
Self-Employed
2014 – Curr.
Creative services and UX design SME elevating businesses and delivering revenue growth leveraging competitive perception with digital marketing strategies.
UX Director
Company Confidential – Digital Marketing & Design Agency
2016 – 2017
UX leader, SME, and user empathy advocate building world-class interactive prototypes and executing best practice design iterations focused on conversion rate optimization. Clients include YP and ADP (3 concurrent projects).
Creative Director
D3, Inc. DBA 9to5 Seating / MIA Seating
Led/mentored a team of designers managing projects across digital marketing touchpoints – web/print.
2015 – 2016
Sr. Graphic Artist
Managed creative dept. staff delivering web/marketing collateral. Launched design and strategic marketing efforts for MIA Seating.
Graphic Artist
iLead designer building website UI enhancements and implemented improved functionality for iOS application. Delivered omni-channel design experiences focused on elevating products and brand positioning.
Graphic Designer
Reality Engineering
2011 – 2012
Enhanced design and functionality to increase user acceptance as the lead UX/UI designer for desktop/mobile web-based in-chair dental application. Developed wireframes, mockups, interaction design specs, produced in-depth qualitative/quantitative industry research, and managed social media marketing campaigns
Designer, Corporate Branding
iStreamPlanet
2007 – 2011
Managed brand marketing while playing key role in design/development of company’s first digital asset management (DAM) system – iStream Director. Created web app diagrams and low/high-fidelity concepts with supporting interaction design documentation. Designed custom branded streaming media players for enterprise clients such as AT&T, Caterpillar, FIFA, GM, Microsoft, Sandisk, UEFA, and the U.S. Olympic Committee.