AtOnce Furniture
9to5 Seating launched a rapid ship product line to meet the needs of a select B2B(2C) market that required immediate product fulfillment.
With current marketing and design efforts for 9to5 Seating focused on elevating the brand position it was clear that the AtOnce brand identity was in desperate need of a complete overhaul.
An effective brandmark requires designing something that’s distinctive, timeless, scalable, and memorable. Let’s take a journey and examine the creative process.
Category
Logo
Role
Branding, Identity, and Logo Designer
Challenges
The name looks confusing especially when using an at sign as part of the naming structure. Overcoming this required thinking in it’s most simplest form to reduce confusion while being unique and original.
72% of the best brands are named with made up words or acronyms.
Process
Effective brand design is guided by process and principles which help distinguish the good, better, and best creative efforts.
94% of customers are likely to dismiss a brand due to poor design.
Concept Moodboard
With the evolution of technology it’s given designers even more reason to embrace iconography and symbols when designing for brands. This has become a powerful way to communicate and create immediate connections without words. This ideation process also helps by breaking down complexities into very simple and granular visuals to provide inspiration during concept development.
Design is thinking made visual. ~ Saul Bass
Brandmark
Brandmark Usage
Promotional Marketing Collateral | @NCE (AtOnce) Furniture: @203
Designed and printed specifically for internal sales reps and 3rd party dealers promoting a limited time offer for the @NCE (AtOnce) Furniture @203 product.
Promotional Digital Marketing: eBlast | @NCE (AtOnce) Furniture: @203
Designed promotional digital marketing email campaign to supplement printed collateral sent specifically to outside sales reps and 3rd party dealers.
Promotional Digital Marketing: eBlast | @NCE (AtOnce) Furniture: @203
Designed promotional digital marketing email campaign to supplement printed collateral sent specifically to outside sales reps and 3rd party dealers.