AtOnce Furniture

About Project

9to5 Seating launched a rapid ship product line to meet the needs of a select B2B(2C) market that required immediate product fulfillment.

With current marketing and design efforts for 9to5 Seating focused on elevating the brand position it was clear that the AtOnce brand identity was in desperate need of a complete overhaul.

An effective brandmark requires designing something that’s distinctive, timeless, scalable, and memorable. Let’s take a journey and examine the creative process.

Role

Branding, Identity, and Logo Designer

Challenges

The name looks confusing especially when using an at sign as part of the naming structure. Overcoming this required thinking in it’s most simplest form to reduce confusion while being unique and original.

72% of the best brands are named with made up words or acronyms.

Process

Effective brand design is guided by process and principles which help distinguish the good, better, and best creative efforts.

94% of customers are likely to dismiss a brand due to poor design.

Concept Moodboard

With the evolution of technology it’s given designers even more reason to embrace iconography and symbols when designing for brands. This has become a powerful way to communicate and create immediate connections without words. This ideation process also helps by breaking down complexities into very simple and granular visuals to provide inspiration during concept development.

Design is thinking made visual. ~ Saul Bass

Brandmark

Brandmark Usage

Mark Regynski | 9to5 Seating | Promotional Marketing Collateral | AtOnce Furniture: @203

Promotional Marketing Collateral | @NCE (AtOnce) Furniture: @203

Designed and printed specifically for internal sales reps and 3rd party dealers promoting a limited time offer for the @NCE (AtOnce) Furniture @203 product.