California Chair: NCIA 2019
My Role
- Art/Creative Direction
- UX/Web/Graphic Designer
- Marketing Strategist (Print/Digital)
Scroll to Navigation:
About Me
Experienced designer with an established history of design leadership incorporating web design principles focused on delivering optimized user experiences.
Background also includes brand/marketing/product design across the different mediums and channels of both print and digital communications.
Extensive design management, creative visual storytelling, and deep collaborative efforts with diverse cross-functional teams that often include multiple stakeholders.
Personal Resources
Below you’ll find some personal resources and contact information.
Phone:
Cell/Text (424) 373-4840
Keep Scrolling to View Project Details
Project Overview
Landing Page
Web Design/Development
Responsive web and modern design styling.
Marketing Mix
Art/Creative Direction
Choose materials and product mix that capture attention and drive business.
Analytics & Tracking
Omni-Channel Marketing
Utilize user engagement analysis tools and unique trackers across the user journey.
Lead Gen & Acquisition
Conversion Optimization
Nurture and convert users to leads expanding future marketing efforts and increasing revenue growth.
1: Summary
The National Correctional Industries Association (NCIA) is an international nonprofit association representing correctional industries from all 50 states.
Standing out among 50+ vendor exhibits and a handful of industry competitors takes a holistic approach to creating an immersive experience supported by the four P’s of marketing: Product, Price, Promotion, and Place.
WEB/UI DESIGN: (LIVE) Landing Page
2: Primary Goal
The primary goal is to supplement business growth from secondary recurring revenue streams that provide relief from production-heavy manufacturing processes to a more operations-friendly quick ship box-in box-out strategy.
3: Objectives
- Compete with more established industry leaders at the state level
- Supplement business growth through recurring revenue streams
- Market competitive advantages of a smaller more agile organization
- Promote modern product designs, enhanced features, and manufacturing sustainability practices
- Expand product reach to other areas
- Evaluate and leverage strategic B2B partnerships that offer high growth opportunities
4: Methodologies (Marketing Mix)
4A) Capture Attention
Choose products and match fabrics that look good from a distance and reinforce customer delight from up close interactive engagement.
4B) Product Promotion
Utilize high-quality product-specific handouts, flyers, and other material that can serve as a constant promotional reminder.
4C) Immediate Gratification
Satisfy by adjusting the agile components of price and place which are dependent upon end-user needs.
5: Methodologies (Analytics & Tracking)
5A) Analytics Tools
Track and measure to better understand the audience and their pain points.
5B) User Engagement Tools
Discover and learn patterns of behavior to better adapt web experiences to users needs.
5C) Vanity URLs & Link Tracking
Capture and translate the entire users journey of clicks and flow to increase acceptance and conversions.
6: Methodologies (Lead Gen & Acquisition)
6A) Required Information
The required form fields allow us to better provide more relevant marketing efforts.
6B) Product/Marketing Interest
Establish opportunity to understand users and their product interest while cross-referencing analytics data to better serve users needs.
Analysis
Tracking the user journey across the entire ecosystem is an important factor in understanding your users behavior and intent. This allows the business to be agile by implementing a deeper and more empathetic user experience.
