9to5 Seating Website
Prior to 2016, 9to5 Seating expanded its workforce, global footprint, and product offerings while increasing revenue at a double digit YOY pace. However, the website maintained its design aesthetics and information architecture without major modifications, modern design implementations, or responsive design techniques.
It was time to modernize and improve the entire experience from end-to-end. Let’s take a journey and examine the UX and creative process.
Category
Website
Role
- Project Manager
- POC/Prototype Engineer
- UI/UX Designer
- Information Architect
- Web Content Specialist
- Marketing Strategist
Brief
Business
B2B(2C) model - dealers/partners
Audience
90% of users are on desktop
Growth
Future expansion into eCommerce
Tools
Images + MarComm are important
Challenges
Brand Perception
- Difficulty competing with high-end and industry leaders
Content Strategy
- List pricing non-existent
- Taxonomy and classification not user-centered
- CMS data structure/modeling contributes to data redundancy
Information Architecture
- Non-responsive website
- URL structure using parameters
- Lacks location indicators and wayfinding
Visual Design
- Brand and messaging inconsistent
- Dated design compared to competition
- Photo/Media gallery doesn’t meet user expectations
Goals
- Decrease bounce rate by 10%
- Increase pages/session by 5%
- Increase new users on mobile by 20%
- Generate $x.xx in revenue growth
Believe you can and you’re halfway there. ~ Theodore Roosevelt
Strategy
- Elevate brand perception and recognition through authentic, consistent, and focused brand communication
- Increase user engagement with a fluid and responsive design foundation incorporating UCD principles
- Reduce friction and remedy pain points combining a more seamless and integrated ecosystem to improve BI
Research
Information Design
Visual Design
Mobile Prototype
Product Listing | Filter + Off-Screen Menu
Filter > Back Type > Mesh
Filter > Back Type > Mesh + Seating Category > Multi-Purpose
Filter > Clear All Filters
Mockups
Additional Projects
9to5 Seating: Marketing Strategy
- Elevated brand perception and recognition through authentic, consistent, and focused brand communication
- Increased brand perception with high-end design and brand marketing that meets the demands of a larger audience
- Reduced friction and remedied pain points with highly accessible collateral
@NCE (AtOnce) Furniture: Logo
- Designed an updated brand identity for rapid ship product line
- Created additional branded marketing collateral to establish brand position and increase sales of specific quick ship products
