California Chair
California Chair is a privately owned office seating manufacturer based in Ventura, CA offering unique sustainable designs and exceptional value.
After a brief discussion with Rick Henson the CEO and President of California Chair I quickly went to work brainstorming ideas and designing the future vision of the company.
A unique and memorable brand identity is what separates the good, better, and best companies. Below is a sampling of the next generation of California Chair.
Category
Logo
Role
Branding, Identity, and Logo Designer
Challenges
The current branding scheme and logo design is highly specific and in some ways a generic representation based on product naming conventions. While customers have enjoyed the design to date it’s important to consider the long-term goal(s) and the level of competition that exists. It will be important to connect at a deeper level with customers supported by sound brand identity and digital marketing efforts with creatives that engage the larger audience segments.
92% of individuals trust word-of-mouth recommendations.
Process
Effective brand design is guided by process and principles which help distinguish the good, better, and best creative efforts.
77 percent of B2B marketing leaders say branding is critical to growth.
Brandmark
Concepts
California Chair | Republic of Seating | Lobby Mockup
Lobby mockup with office interior branding.
California Chair | Republic of Seating | Interior Workspace Mockup
Workspace mockup with office interior branding.