California Chair: Price List LP
My Role
- UX/Web/Graphic Designer
- CRO/CCD Specialist
- Growth Marketing Strategist
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About Me
Experienced designer with an established history of design leadership incorporating web design principles focused on delivering optimized user experiences.
Background also includes brand/marketing/product design across the different mediums and channels of both print and digital communications.
Extensive design management, creative visual storytelling, and deep collaborative efforts with diverse cross-functional teams that often include multiple stakeholders.
Personal Resources
Below you’ll find some personal resources and contact information.
Phone:
Cell/Text (424) 373-4840
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Project Overview
Landing Page
Web Design/Development
Responsive web and modern design styling.
Automation
User Experience
Deliver assets utilizing tools for a seamless user-centered design experience.
Analytics & Tracking
Omni-Channel Marketing
Utilize user engagement analysis tools and unique trackers across the user journey.
Lead Gen & Acquisition
Conversion Optimization
Nurture and convert users to leads expanding future marketing efforts and increasing revenue growth.
2: Primary Goal
The primary goal is the automated delivery of a PDF asset.
3: Objectives
- Acquire raw leads to increase future product marketing
- Funnel qualified (warm) leads from non-qualified leads
- Establish patterns of behavior and track omni-channel traffic
- Evaluate sales performance (inside/outside)
- Expand product reach to other areas
- Evaluate B2C growth opportunities
Connected channels and automation help create a cyclical flow of user engagement and increases user acceptance helping drive conversion growth.
4: Methodologies (Automation)
4A) Delivery By Email
Asset delivery to customer and confirmation to owner(s).
4B) Safeguard PDF Asset
Utilize cloud storage, URL masking, and direct download.
4C) Accessible Redundancy
Emails contain attachment and download link. Subsequent web visits have an embedded PDF with print capabilities.
5: Methodologies (Analytics & Tracking)
5A) Analytics Tools
Track and measure to better understand the audience and their pain points.
5B) User Engagement Tools
Discover and learn patterns of behavior to better adapt web experiences to users needs.
5C) Vanity URLs & Link Tracking
Capture and translate the entire users journey of clicks and flow to increase acceptance and conversions.
6: Methodologies (Lead Gen & Acquisition)
6A) Gated Access
Helps to funnel warm leads from non-qualified leads.
6B) Required Information
The required form fields allow us to better understand users interest and intent.
6C) Future Product/Marketing
While we are primarily interested in B2B leads the future holds an opportunity to go B2C with a limited set of products.
Results: Early/Ongoing Analysis
Tracking the user journey across the entire ecosystem is an important factor in understanding your users behavior and intent. This allows the business to be agile by implementing a deeper and more empathetic user experience.
8.5%
Lead Gen Conversion Rate (Form Submitted)
63.2%
Click-Through Rate (PDF to LP)
45.7%
Overall Click-Through Rate (CTA to LP)
