YOS INTERNATIONAL

About Project

Newly formed business YOS INTERNATIONAL, an independent sales firm of contract office furniture, providing quality products and exceptional 5-star service from its base in Southern California.

Working with the company’s President, who brings nearly 3 decades of industry experience, it was important that the creatives embody the experience, passion, and vision while adhering to principles of effective design.

A powerful brand identity is a critical first step when starting a new business. Let’s take a journey and examine the creative process.

Role

Branding, Identity, and Logo Designer

Challenges

When using initials in a company name it can present extraordinary barriers to distinction and memorability. Overcoming these challenges relies on reducing confusion, being originally unique, and supporting the identity with an exceptional marketing strategy.

72% of the best brands are named with made up words or acronyms.

Mark Regynski | Industry Moodboard: YOS International

Process

Effective brand design is guided by process and principles which help distinguish the good, better, and best creative efforts.

94% of customers are likely to dismiss a brand due to poor design.

Concept Moodboard

With the evolution of technology it’s given designers even more reason to embrace iconography and symbols when designing for brands. This has become a powerful way to communicate and create immediate connections without words. This ideation process also helps by breaking down complexities into very simple and granular visuals to provide inspiration during concept development.